Craft beer is being called up to the big leagues. In New York’s Yankee Stadium, craft beer struck out to a MillerCoors selection. At St. Louis’ ironically named Busch Stadium, craft beer from Schlafly, New Belgium, Boulevard and Sam Adams knocked it out of the park. Now Detroit’s Comerica Park has stepped up to the plate, and it’s brought some homegrown talent to the roster.
According to a report by Detroit’s ABC affiliate Action News 7, Comerica Park is turning to craft beer from local greats like Founders Brewing Co. and New Holland Brewing Co. so that fans can enjoy the true Michigan ballpark experience A craft beer stand, located behind sections 102 and 103, replaces what had been a slider hamburger stand last season, serving up 10 local craft beers on tap. While carts around the park previously offered a few local selections, the options are now an impressive lineup of Michigan heavy hitters. According to the Action New 7 report:
A sneak peek at the taps revealed tap handles for Bell’s Oberon and Two Hearted Ale. There were also spots for Founders All Day IPA, New Holland Full Circle and Atwater Dirty Blonde. A look inside the new stand’s beer fridge revealed bottles with more options from each of those breweries. For example, Bell’s Kalamazoo Stout, Amber Ale and Third Coast Beer could all be seen chilling in the fridge.
“There’s a lot of great breweries in the State of Michigan,” said Michael Healy, vice president of park operations for the Tigers. “We’re really trying to tap into that a little bit.”
According to the article, the company that runs the new beer stand says Michigan craft beers will be sold for $8.75 for draft and $7.75 for bottled beers. Of course, there’s also a curveball: The Tigers fans can compare those prices with Big Beer options that will range for a very reasonably $5 price this season at Comerica Park for a 12-oz domestic brewski. Regardless, big props to the Tigers for embracing a little local pride.
“We felt that now was the time to embrace some Michigan products and give something new to the fans,” Healy explained.
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RT @CarbotekNA: http://t.co/bt7cD6mjkW Hopefully NHL teams can support Craft Breweries too
http://t.co/bt7cD6mjkW Hopefully NHL teams can support Craft Breweries too
RT @CraftBrewingBiz: Ballpark Beer Roundup: Detroit’s Comerica Park turns to Michigan craft beers. Props @tigers http://t.co/SSJasz4MHU