• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Drink it quietly! Boulevard Brewing launches partnership with A Quiet Place Part II via its Tank 7 brand

January 27, 2020Keith Gribbins

Sponsorships come in a wide variety of options and opportunities. There’s the ubiquitous sports collab — like Biscayne Bay Brewing’s recent deal with the Miami Marlins. You could go the music route — like Left Hand Brewing’s sponsorship of the 2020 Telluride Bluegrass Festival last month. Some prefer a refined community-centric approach (like Founders Brewing’s continual ArtPrize sponsorship), while others prefer an in-your-face video games plan of attack (like Busch Light’s Big Buck Hunter tie-in).

But it’s a rare opportunity for a craft brewery to get a film partnership. I’ve heard of craft beers being highlighted in films (like Thor drinking Creature Comforts Brewing Co.’s Athena brand in Avengers: Endgame), but few have made pre-promotional partnership level like Boulevard Brewing Co. and A Quiet Place Part II, which is very cool.

The Kansas City-based brewery recently announced the release of a new packaging format for its popular, award-winning Tank 7 beer via limited-edition four-packs of 16-oz cans featuring imagery tied to the sequel to the 2018 horror movie about creatures that, like myself, hate noise (like, really hate it), scheduled to hit theaters nationwide on March 20.

Question: How quietly can you open and drink that beer?

Here’s a quote from the press release.

“As fans of the first film, our team was thrilled to collaborate with Paramount by connecting the sequel to one of our most beloved beers,” said Natalie Gershon, vice president of marketing for Boulevard Brewing. “The film and the beer are both scary-good, and Tank 7’s distinctive taste makes it the perfect complement to all sorts of foods — including popcorn!”

Previously available only in bottles, the new year-round can of Tank 7 — a celebrated saison known for its complex flavor and fruity aromatics — represents an important milestone for Boulevard. To mark the occasion and the Paramount partnership, the new campaign invites fans to “Enjoy the thrill, if you dare” by cracking open a can.

I’ve been eating up this Seven Over 7 video series from Boulevard Brewing, focusing on food, beer and great chefs
Boulevard Brewing Summer Pop Up event Bar
Boulevard Beer pops into the West Coast with pop-up bar
Boulevard_Brewing_Logo
Boulevard Brewing Co. sold to Belgian beer firm Duvel Moortgat
Boulevard_Brewing_Logo
Boulevard Brewing renames staple brand, gives portion of sales to charity

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Cadaverine: When your beer smells like dead human
  • Unfiltered: There are weevils in my grain – what do I do?
  • Festo takes new approach with VZXA angle seat valves
  • People news: Industry icon John Mallett steps down from Bell’s + moves from Craft ‘Ohana, BrewDog USA and more

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Cadaverine: When your beer smells like dead human
    January 26, 2023
  • beer taps brain distribution cbb cropUnfiltered: There are weevils in my grain – what do I do?
    January 26, 2023
  • People news: Industry icon John Mallett steps down from Bell’s + moves from Craft ‘Ohana, BrewDog USA and more
    January 25, 2023
  • Premium beer products were one of the top growth markets of 2022, says IWSR 
    January 23, 2023
  • Fair State Brewing Cooperative launches Minnesota’s first cannabis beverage fulfillment, copacking and distribution center
    January 23, 2023
  • Fat-Tire-cansFat Tire and other craft beer legacy brand updates to know in 2023
    January 17, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC