• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Learn how to get your beer to shoot off the shelf (a CBB webinar)

March 7, 2017Keith Gribbins

The craft beer branding experts at CODO Design created Fernson Brewing’s identity to pop.

Sometimes you gotta punch a consumer right in the smacker. A bold beer can do that. In fact, you almost need a bold, palette-wrecking beer to stand out from the 5,200-plus breweries in operation these days. But first, you’ve got to get that beer into the consumer’s hand. Basically, your beer needs to shoot off the shelf with the same intensity you’ve concocted in its taste.

Achieving that pop at the point of purchase will greatly depend on your branding efforts, and today’s benchmark for branding and marketing have taken on whole dimensions of art and storytelling. In today’s competitive, uber-judgmental craft beer market, your brand will not only need to be unique and interesting but also communicate your core values as a business. That’s what small-business-supporting consumers demand (values, backstory, great art). There are many reasons you actually wanted to run your own business, brew your unique beer and create the sort of experience you’re envisioning, but an important step in selling that process and product is to clearly define your brand values.

Let’s let CODO Design Partner Isaac Arthur explain (from a previous article he penned for CBB):

Your brand values are a set of emotional and qualitative rules that set the stage for your entire business ecosystem. Why do you exist? Who makes up your tribe? What do you stand for? It’s important to define these because they directly influence your brand essence, positioning, storytelling and broad strategic decisions. They inspire your internal team, attract the best talent and get customers excited to support you (we all want to support companies we believe in).

To help you navigate the increasingly complex art of branding, Arthur and Craft Brewing Business are hosting a webinar on March 30 titled, “A crash course in craft beer branding.” This webinar is aimed at helping you express the heart of your brand to consumers and thus define your values and create that purchase pop we discussed earlier. Why do you brew the beer you brew, and why does this matter to the people you want to drink it?

Arthur will cover positioning your brewery, developing your core values, finding your brand essence and framing your origin story. Then, he’ll get all hands on by discussing your brewery name, logo and website. PLUS, IT’S ALL FREE. Whoa. Sorry about the bold caps there; we got excited.

Sign up for our CBB webinar with CODO Design: Take our crash course in beer branding. Hurry!!!

To give you a flavor of CODO Design’s resume, here are five excellent articles they wrote on branding and marketing for CBB.

 

Some jerk already took your brewery name, so now what?

Using a matrix to brand and position your brewery

Craft beer branding trends: Positioning through visual aesthetics

Defining your brewery’s brand personality: If your brewery were a person, who would it be and why?

 

 

 

Environmental design: Turn your brewery into an immersive brand experience

Using brand architecture to grow your brewery’s brand: Craft Beer, Rebranded, episode 6
Answering your craft beer branding questions (part 2/3), by CODO Design
Reminder!!! Tomorrow is our big branding webinar, marketing enlightenment is guaranteed
Indy’s Wooden Bear Brewing taps CODO Design for new website (now go visit it)

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Lagunitas Chicago Taproom reopens in April
  • Boston’s Dorchester Brewing and Yakima Chief Hops team up to offer contract breweries discounts on hops
  • Montucky Cold Snacks offers hilarious prizes to winner of Mascot Contest
  • Root Shoot Malting, Blue Ox Malthouse highlight Malt Cup Award winners

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Boston’s Dorchester Brewing and Yakima Chief Hops team up to offer contract breweries discounts on hops
    March 28, 2023
  • 10 craft beer variety packs that have us excited to try new beer
    March 27, 2023
  • Take a look at Jack’s Abby’s renovated Beer Hall and its sweet new Tradition Meets Tech pilot system
    March 27, 2023
  • CCBA California Craft Beer SummitState of California Craft Beer: Covid recovery challenged by competition, consolidation
    March 23, 2023
  • Koga-brothers-karben4Karben4 Brewing to relaunch Ale Asylum brand
    March 20, 2023
  • 4 steps to understanding the filtration process in craft beer
    March 20, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC