We’ve created this trade web portal to teach, and tomorrow at 1 p.m. EST, we’ll be taking our next big step in education. Our first webinar, titled “A crash course in craft beer branding,” will be bringing our website experts and our professional brewing readership to new levels of interaction and scholarship. CODO Design Partner Isaac Arthur will be hosting (sign up via that big orange button below), and he’s going to take attendees through the process of expressing the heart of a beer brand to consumers. Plus, he’s got a good opener.
FYI: I’m going to kick this conversation off with an embarrassing story. https://t.co/yqmn4YLcAK
— CODO Design (@CODODesign) March 27, 2017
Take this question for example: Why do you brew the beer you brew, and why does this matter to the people you want to drink it? Arthur will cover positioning your brewery, developing your core values, finding your brand essence and framing your origin story. Then, he’ll get hands-on by discussing your brewery name, logo and website, and true to our credo of knowledge without a price, this webinar WILL BE FREE! Heck, you can even order a printed copy of CODO Design’s Craft Beer Branding Guide FOR FREE. Those bold caps say it all.
To give you a flavor of Arthur’s and CODO Design’s impressive beer branding chops, here are five articles on marketing in the craft beer industry. Just remember to sign up for the webinar tomorrow (and attend!)
How I learned to stop worrying and love the TTB beer label approval process
Branding Big Lug Canteen: Rethinking the traditional brewpub experience
Branding Fernson Brewing — a prairie road trip into positioning and storytelling
Craft beer branding trends: Positioning through visual aesthetics
