Wooden Bear Brewing Co. is Greenfield, Ind.’s first craft brewery. Founded in 2014, it's been steadily making a name for … Read More
Add a signature video to each growler with this new technology
Hopsy, the recently launched online marketplace for local craft beer, just announced a partnership with Thin Film … Read More
Rethinking your brand identity: Why Rockford Brewing was renamed Prairie Street Brewing
In the same riverside location an English immigrant named Jonathan Peacock began building his brewery in Rockford, Ill., … Read More
New signage technology from Zeon combines LED, neon attributes #CBC2016
In the super-crowded craft beer marketplace, standing out isn’t easy. The way breweries reach their customers on- and … Read More
How to be the best damn branded brewery around
We travel all over the country helping craft breweries with branding, positioning and marketing. Aside from being a … Read More
Branding update: Finnegans shows off packaging for Hoppy Shepherd
Finnegans is an awesome, self-sustaining and inspirational social business. Through the sale of its craft beer, … Read More
Define your brewery’s culture through branding
I remember about six years ago when a few breweries started to open up in my town. It was interesting to watch as each … Read More
Fort Collins Brewery works with local artists on extensive rebrand
Fort Collins Brewery (FCB) has sent word that it will be undergoing an extensive rebrand that will include changes to … Read More
Branding or marketing? Which does your craft brewery need first?
Does your craft brewery need marketing or branding first? We hear this question every now and then from startup … Read More
How can you brand a brewery with no apparent differentiator?
We were talking to a brewery-in-planning recently and heard a question we’ve never heard before: “How do we brand … Read More