The craft brewing industry is heading towards a stage of maturation. More breweries across the country equate to more … Read More
18 of the best craft beer marketing ideas from 2016
Feels like we spend all year harping on the importance of marketing and branding, so let's close out 2016 by looking at … Read More
Understand the age and changing demographics of craft beer drinkers (then market properly)
While the stereotypical image of a craft beer consumer is a bearded, plaid-laden white male, demographics are shifting … Read More
How to assess your beer packaging like a design professional
With craft consumption enjoying double digit growth, breweries are so prevalent that 75 percent of drinking-age adults … Read More
Virtual reality beer labels on the way from Deschutes Brewery
As large as Deschutes Brewery gets, it will always firmly be rooted and defined by the land (and landmarks) that give it … Read More
Defining your brewery’s brand personality: If your brewery were a person, who would it be and why?
This is an excerpt from the newly published Craft Beer Branding Guide. CODO Design has spent years working with startup … Read More
Full Sail Brewing preps upcoming marketing push with Blue Collar Agency
Full Sail Brewing Co. Session Summer Campaign from Blue Collar Agency on Vimeo. Branding is as important an … Read More
Check out NoCoast Beer’s debut lineup of beer cans
Oskaloosa, Iowa-based NoCoast Beer Co. announced its initial product lineup last week unveiling eight offbeat, … Read More
Kansas’ Tallgrass Brewing focuses on brand cohesiveness with can redesigns (succeeds)
Manhattan, Kansas (or as we like to call it, the Little Apple) is a swanky college town in Middle America, home to those … Read More
Craft beer branding trends: Positioning through visual aesthetics
I always looked forward to grocery shopping as a kid. As soon as we’d get to the store, I’d break away from my mom and … Read More