• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Answering your craft beer branding questions (part 3/3), by CODO Design

May 23, 2017Cody Fague and Isaac Arthur

CODO Design Issac
Let’s discuss using an acronym as a brewery name, environmental design and beer labeling.

CODO Design has spent years working with craft breweries on branding and positioning, package design and web design and have gathered their experience into the Craft Beer Branding Guide, a comprehensive guide to help startup breweries navigate the entire branding process. Check it out and learn how to make your brewery stand out.

This is the final video in our 3-part series answering some of the questions we weren’t able to get to during CODO’s recent Crash Course in Craft Beer Branding webinar. You can watch the webinar here.

Question No. 1 (0:26)

How can I apply branding to my brewery itself?

Read more about Environmental Design here: http://craftbeerbrandingguide.com/environmental-design-turning-brewery-immersive-brand-experience/

CODO Environmental Design

Question No. 2 (1:14)

How would you go about addressing issues of misperception of your brand in the market? When your brand’s intention isn’t being internalized, for example.

Check out Simon Sinek’s Start with “why” you should figure out how to tell your brand story in a compelling way: https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action

Question No. 3 (1:50)

What are your thoughts on using an acronym as a brewery name?

Here’s some criteria for a great brewery name: http://craftbeerbrandingguide.com/name-craft-brewery/

Question No. 4 (2:22)

When it comes to individual labeling, do you suggest keeping them consistent, completely different from one another or a mix of both?

Here’s a fun piece on broad craft beer branding trends: http://cododesign.com/craft-beer-branding-trends/

CODO Beer Branding Trends

Question No. 5 (3:49)

What’s the advantage to deciding who you don’t want to drink your beer? Isn’t any sale you make a win?

Here’s a bit more about identifying your audience: http://craftbeerbrandingguide.com/who-do-you-want-drinking-your-beer/

This was provided by the folks at CODO Design, a five-man branding firm based in Indianapolis, Ind. They’ve spent years working with craft breweries on naming, branding and positioning, responsive web design, and package design. They’ve gathered their experience into a comprehensive Craft Beer Branding Guide to help startup breweries navigate the entire branding process. Check it out (and order your free book) over at www.craftbeerbrandingguide.com.

Watch: The Hartogs brothers discuss designing their logo for Virginia’s Rocket Frog Brewing
Answering your craft beer branding questions (part 2/3), by CODO Design
Issac Authur cbb video arm muscle
Answering your craft beer branding questions (part 1 of 3), by CODO Design
CODO Design Craft Beer Branding Guide
Read this book before our branding webinar on March 30 (CODO releases printed version of Craft Beer Branding Guide FOR FREE)

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Toronto transaction: Junction Craft Brewery acquires Woodhouse Brewing Co.
  • 3 Daughters Brewing opening a spot in St. Pete-Clearwater International Airport
  • New podcast: Answering your 2022 beer branding trends questions
  • Watch: Bear Republic explains how its solar system works

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Distribution update: Athletic Brewing and Buffalo Wild Wings team up + news from Evil Genius, Trap Door, Living The Dream and more
    May 25, 2022
  • urban-artifactUrban Artifact crafts the world’s most expensive fermented beverage and more beers to know this week
    May 24, 2022
  • 2022 Beer Branding Trends Part 2: Beyond Beer
    May 23, 2022
  • The-IBA-TeamIBA hits milestone – 1 million bbls of buying power – what’s next for the co-op?
    May 19, 2022
  • 2022 Beer Branding Trends Part 1: Reinvention
    May 17, 2022
  • satisfaction surveysAre brewery employees happy? Depends on the department
    May 16, 2022

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2022 · CBB Media LLC

Posting....